INNOVATIVE ADVERTISING CAMPAIGNS

INBOUND MARKETING


Inform, convert and retain your audience using an Inbound Marketing strategy which deploys the right SEO levers.

SEO evolves every day …

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… and Search Foresight does too! Though inbound marketing is a new term, it’s a philosophy our consultants have shared since their earliest web experiences. All our services are designed with one clear aim in mind – to bring the user to your site. Our inbound marketing services cover SMO, the creation of broad-based viral content, blogging and managing your E-reputation.

Inbound Marketing

Inbound marketing is a set of techniques which can be used to attract the customer to your website in a natural way, and SEO itself is just one of those options. Search Foresight can help you make your site and its contents more attractive and so unlock an important source of pre-qualified visitors with a remarkable economy of effort.

Viral Marketing Campaigns

The key to a viral marketing strategy is understanding how to create an effective “viral subject”. But it’s not enough just to create quality content you can use as a viral focus, to work well it must be effectively distributed to a target group of influencers capable of triggering a snowball effect. And Search Foresight has privileged relationships with influential bloggers and a large network of sites which can relay information across a broad range of topics.

Here are some of the different types of content and campaigns our agency can help you produce:

  • Infographics
  • Data vizualisation
  • White papers
  • Competitions
  • Blogging
  • Video content
  • Other digital assets: software, widgets, apps, services, features
  • Product/ service launches employing based on viral mechanisms
  • Semi-white-label content and services
  • Growth Hacker Marketing

SMO: Social Media Optimization

Google takes into account the signals coming from social tools. But social networks have also become essential to legitimize your brand, develop the commitment of users around your site and services. Search Foresight can help you develop an appropriate strategy on social networks and provide you with the best advice to exploit them to increase the points of contact between your brand, your services and your potential customers

Monitoring your E-Reputation and e-PR

Are you dissatisfied with the way your brand performs on the search results page? Or is your website damaging your image and losing you revenue? We can clean up your results page listing by revamping and creating website pages that are favorable to you, or that you control. One of your social media pages, a new internal page, a sub-domain, a video? You decide, and we’ll do the rest!

When you need to respond to a crisis as fast as possible, Search Foresight has all the tools you need to monitor what’s on the web about you and take action!

But prevention is always better than any cure: So we strongly advise you to look after your e-reputation upstream, and develop your public- and press relations on the Internet via bloggers, influencers, and journalists interested in your sector.

Most of these actions are carried out in collaboration with another agency of the My Media Group: Eggs.

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